Brand Management

COOD Brand Management

Brand management is a process that involves every part, bit, and employee of the company to capture the true essence of the brand. It is a process of building inseparable attributes in consumers' minds. Consumers take time to adjust and bond well with a brand over a period of time. As the brand ages, the loyalty within their minds evolves into an inseparable bond. Hence, brand value cannot be created by the company alone; it requires to be co-created by the consumers too.

Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.

We are also the major representatives of Tensator Group (part of Lawrence Metal products), manufacturers of the highest quality crowd control systems since 1881; offering tens barriers, classic posts and ropes, sign holders, urns, and receptacles, railing solutions, and portable barriers. We also offer Food shields, bar fixtures, Partition posts and panels, components and tubing.